Shanghai Sports Expo is China's only national, international and professional sporting goods exhibition. It is the largest and most authoritative sporting goods event in the Asia-Pacific region. It is a shortcut for global sports brands to enter the Chinese market. Chinese sports brands show the world An important window of strength. On the platform of the Sports Expo, a comprehensive sports industry integrating sports goods, sports marketing resources, sports culture and technology is a booster for brand promotion and channel expansion of sporting goods enterprises, and an important channel for disseminating new sports culture concepts.